Real estate professionals no longer hold all the keys when it comes to providing knowledge and advice about properties on the market. Potential buyers and investors have access to online resources and tools that help comb through properties and make decisions. With an array of information and opinions at their clients’ fingertips, brokers, agents, and land acquisition managers are now faced with the challenge of presenting detailed information to clients
This presents a unique challenge for real estate professionals who must answer to clients who are more informed and more demanding than ever. Technology, more specifically, GIS (Geographic Information Systems) technology can give real estate professionals an edge to better serve their clients. GIS has many applications in the industry including land acquisition, property ownership, and land management. It is commonly used to search property and spatial data and to evaluate the market. These components make utilizing GIS essential to success in the real estate industry.
A misconception often associated with this technology is the barrier to accessing and understanding GIS data. GeothinQ, a GIS application, provides these capabilities to real estate professionals in one central location. The application is on-demand and easy to use, no additional GIS training is required. GeothinQ’s GIS visualization software gives you real-time, lay of the land. Here are five ways real estate professionals are using geothinQ to bolster their competitive advantage.
1. Location, Location, Location
The GIS and real estate markets both center around location. Location is the essence of geographic data and is the top priority for home and property seekers. GeothinQ’s market data takes the guess work out of the sorting through multiple tables and layers from various sources of land data, values, and transactions. Numerous data layers, such as land ownership, zoning, value per acre, flood zones and wetland locations, municipal boundaries, census data, points of interest, and traffic counts for your region come standard in geothinQ and help clients visualize and identify with the geography of the area, adding to the sales specific content. Furthermore, geothinQ’s customizable platform allows land professionals to tailor their application to specific needs, a feature not available in all GIS software.
2. Spatial Analysis
Access to built-in data layers provides robust and valuable information to your client. Besides locating the property, and what is happening around it, geothinQ gives you the ability to query and search through the available data, giving you the power to answer your client’s specific questions and test out scenarios for common concerns such as flood zones and overlaying zoning.
With geothinQ, you can quickly locate properties by address and explore factors that are imperative to potential buyer’s decision-making, such as property ownership, value, and last sale.
4. Effective Communication/Data Visualization
In an increasingly tech-centric world, visuals can communicate things that an email or even a face-to-face conversation cannot. GeothinQ allows you to export data tables and PDF maps of property findings. Graphics tools further personalize your map for the needs of your viewers. Measuring tools help determine acreage, distance, and location coordinates. Using geothinQ on a team or in an office? Effortlessly drop pins for areas of interest or add notes, photos, and files to share leads with your colleagues.
5. Effective Communication/Data Visualization
Real estate professionals aren’t likely to be found behind a desk eight hours a day, five days a week. You go where your clients are, and so does geothinQ. Our data is mobile on-demand and in real time – giving you the power to access it and assist your clients any time on a tablet, smart phone, or computer.
Employing a GIS platform for land deals and acquisitions is a cost and time saving for all involved. Allowing you to focus efforts on selling properties, resulting in happier clients. Are you ready to enhance your business and wow your clientele? Get started with geothinQ today, visit https://geothinq.com/wp/get-started/ for a free trial.