5 Ways GIS is Changing the Game for Real Estate Professionals in Raleigh-Durham

Real estate professionals in Raleigh-Durham no longer hold all the keys when it comes to providing advice on buying and the cost to develop land. Potential investors look to online resources when looking for land to develop and property to invest in. Today’s clients have access to land and real estate data at their fingertips, making them more demanding than ever.

GIS (Geographic Information Systems) technology gives real estate professionals an edge to better serve their clients. By combining land data and maps, GIS helps professionals and their clients better understand the market and the factors that affect it. GIS applications depict data clients care about in the form of “layers”, such as traffic counts, soil type, topography, and land size that will affect their bottom line. Web-based geothinQ is an easy to use GIS application for land development and real estate.

Here are five ways real estate professionals are using geothinQ to sell more properties:

1. Find Land and Property in Raleigh-Durham

GIS and real estate markets both center around location, which is a priority for home and property seekers. geothinQ’s market data takes the guess work out of the sorting through tables and layers from antiquated resources like county parcel data or tax rolls. Saving you time and most importantly, giving your clients accurate information. Search for property attributes such as vacant land or a certain price point using geothinQ’s up-to-date parcel data. Similarly, help clients learn more about the area by visualizing valuable data that impacts property in the Raleigh-Durham region such as land ownership, zoning, value per acre, wetlands, municipal boundaries, census data, points of interest, and FEMA flood zones.

2. Should You Invest in Raleigh-Durham Real Estate?

Location can be more than a physical address. With geothinQ tools, clients can learn more about their properties and get an idea of the area around them by running queries to test out scenarios. Determine acreage, distance, and location coordinates using our measurement tool. Similarly, find its relation to points of interest in Raleigh or Durham areas using our buffer, travel area, and measurement tool. Knowing if your desired property is the right size and near desirable amenities is invaluable for your clients. For example, school zones for residential development or demographics of customers within walking distance for a commercial space. Finally, GIS allows you to compare features by overlaying different data layers. Evaluating land data that is important for property development or opening up a new business all on one screen.

3. Search for Land Values and Sales

GIS/geothinQ lets you search for properties in a variety of methods, you can quickly locate properties by address (1 E Edenton St, Raleigh, NC 27601), or place name (North Carolina State Capitol Building). However, if your client does not have a specific piece of property in mind, search by data imperative to a buyer’s decision-making, such as land or property ownership, value, sales history, or even by drawing a boundary of the area they are interested in.

4. Improve Communication for Real Estate Clients and Team Members

In a tech-centric world, visuals communicate things that an email or even face-to-face conversation cannot. Create personalized PDF maps in geothingQ by adding graphic, text, or exported data tables to include in reports and presentations. Using geothinQ on a team or in an office? Effortlessly drop pins for areas of interest or add notes, photos, and files to share leads with colleagues

5. Mobile On-Demand

Real estate agents, brokers, and land developers aren’t likely to be found behind a desk eight hours a day, five days a week. Land professionals in the Raleigh-Durham area go where their clients are, whether they are in student-friendly Chapel Hill and Raleigh, or suburban neighborhood in Mooresville. Our real estate GIS technology is mobile on-demand and in real time, giving professionals the power to assist clients any time on a tablet, smart phone, or computer.

Employing a GIS platform for land deals and acquisitions in the Raleigh-Durham region is cost and time saving for all involved. Most importantly, this allows you to focus on selling properties, resulting in happier clients.